The secret arrow in the FedEx logo was created by Lindon Leader in 1994 while working at Landor Associates’ San Francisco office as senior design director.
The FedEx logo may be one of the most popular examples of the use of negative spaces. It steals slyly from the borders of the “E” and the “x” to create a hidden arrow.
The famous FedEx logo with the secret arrow was created by ArtCenter graduate Lindon Leader while working at Landor Associates in San Francisco as a senior design director in 1994. The logo won over 40 awards and inspired art school students in 2003. It was created by Senior Design Director Lindon Leader while working at Landor Associates in San Francisco. It was named one of the best logos of the last 35 years by Rolling Stone Magazine in its 35th-anniversary issue (2003).
It has been described as a perfect logo by Rolling Stone Magazine in its 35th-anniversary issue (2003). It has won over 40 design awards and is still setting an example in art schools. It is well known for its simplicity and clarity. Avery Dennison, Hawaiian Airlines, Ryder System, and Banco Bradesco are among his most famous corporate identities. He has developed many memorable corporate identities over his 30-year career. The most notable examples include Avery Dennison, Hawaiian Airlines, Ryder System, and Banco Bradesco. Chief among them has been his work for Motorola, Walt Disney Parks and Resorts, the NCAA, and Hanley Wood.
